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Media Monitoring: Troubleshooting Missing Media Coverage

Why is media coverage missing?

Missing coverage can occur when clipping was not turned on for the relevant period. In that case, some mentions may appear while other coverage for the same time range is still missing. The issue can be escalated internally for review and correction.

What should you do if coverage is missing?

  1. Check whether clipping was active for the full period you need.
  2. Review the relevant tags and time range to confirm which mentions are missing.
  3. Report the issue so it can be pushed to the technical team for investigation.
  4. If a report deadline is close, request an urgent update on the expected fix.

How is the issue handled?

When missing coverage is reported, the issue can be escalated internally and pushed to the technical team as urgent. Once corrected, the missing data should be saved back into the system.

Conclusion

If media coverage is missing, first confirm that clipping was turned on for the full period and then escalate the issue for technical review. Urgent cases should be flagged clearly when a report or analysis is due soon.